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This Facebook contest idea entices your customers to take photos of themselves interacting with your products/services or while they’re at one of your brick-and-mortar locations. It’s similar to #1, in that it creates a personal recommendation/testimonial for your business, but has both a major advantage and disadvantage:
Advantage: A photo provides convincing proof that you recommend a company and its products, as you either need to have purchased a product/service from the company or have visited one of its locations.
Disadvantage: An entrant must have already purchased your product/service or visited one of your locations, which is a high barrier to entry.
For this type of contest to be successful you need to already have a lot of customers and fans on your Facebook Page. Why? Only a moderate percentage of your customers will see or enter your contest. And to enter they need to take the time to take a photo of themselves doing something very specific. This again will decrease the number of willing entrants in your contest.
To get a successful return on your investment (number of leads) from this contest, I would only recommend using this contest idea if you have at least 5,000 Likes on your Facebook Page. This will provide you with enough entries to make the contest engaging and entice people to share with their friends to get more votes than any other entry to win.
If you have less that 5,000 Facebook likes don’t fret! I would recommend using Facebook contest idea #1: It will get you a ton of entries and product recommendations by making it much easier for people to enter.
You can run this type of contest using a Facebook Contest App like Wishpond’s Photo Contest App. Just like with contest #1, you can utilize built-in voting on entries to determine the winner. Entrants will be propelled to share as much as possible with their friends to get the highest vote count.